In study by McKinsey & Co., once your company becomes more networked in sense of connecting all employees, partners & clients together, it will also become more profitable and gaining higher market share.

Web 2.0 technologies may be used to improve organization in the following areas:

Internal purpose

1. Increased speed of access to knowledge
2. Reduced communication costs
3. Increased speed of access to internal experts

Customer-related purposes

1. Increased effectiveness of marketing
2. Increased customer satisfaction
3. Reduced marketing costs

Working with external partners / suppliers

1. Increased speed of access to knowledge
2. Reduced communication costs
3. Increased satisfaction of suppliers, partners & external experts

Internally networked enterprises provide better services to clients

The study shows that companies employing new Web 2.0 technologies shift the decision responsibility lower in organizational hierarchy, which leads to better service to customers and in the same time lower costs and higher margins.

Internally networked enterprises better use their people's potential

Companies that use Web 2.0 technologies internally gain high benefits from faster access to knowledge capital hidden in their enterprises.

Fully networked enterprises are market leaders

Organizations that are able to network with all parties, incl. their employees, external partners and clients gain the highest benefits. In time, fully networked organizations gain higher market share & collect premium margin over their competitors.

Improve the way you network & collaborate today and create your own Atollon Lagoon instance based on Atollon.net Business Productivity & Collaboration Platform.