Business Maturity Model for Atollon-powered Organizations
In study by Deloitte, you may read that organizations enter various stages of corporate development during their growth.
The study shows that organizations may enter four development levels in five functional areas (pillars).
The below mentioned table illustrates the five pillars and four levels, which you should try to improve during your organization's growth.
Strategy Formation | Organization & Processes | Governance | Information Technology | People & Culture | |
---|---|---|---|---|---|
Level 4 Network |
Network Strategy | Network Orientation | Chain Control | Network IT | Human Capital Management |
Level 3 System |
Integral Strategy | System Orientation | Financial Control | Integral IT | Human Resource Management |
Level 2 Process |
Department Strategy | Process Orientation | Management Control | Island IT | Personnel Policy |
Level 1 Pioneer |
Rudimentaly Strategy | Functional Orientation | Cost Control | Unstructured IT | Personnel Management |
The study also advices to focus on all five pillars at the same time and balance the growth in all areas. During the research, which was conducted in cooperation with Utrecht University, they found out that companies nurturing all five pillars equally & in balance may gain 30% better performance than average.
How may you improve your organization maturity using Atollon solutions?
Atollon solutions are tightly integrated & networked applications, covering most needs of Professional Services organizations, companies focused on Project Management or Personnel Agencies.
Implementation of Atollon CRM, Project Management, Marketing, Sales Force Automation, Financials & Recruitment / HR solutions should be tackled hand in hand with your organization's maturity level. It is not wise to try implementing the solution on Network level, if your strategy and processes are just being formed. On the other hand, implementation of advanced IT system may help improve your position in all five pillars.
Your phase in development and how to improve it?
Where your company stands today in Business Maturity Model illustrated above? See where you may start and how you can develop your organization as soon as you are ready to do so.
Level 1: Pioneer
Current Status
Your organization deployed several software solutions that are use independently. Company is using typically different isolated systems, like documents storage, individual mail, task tracker, time sheet tracker, support desk, project planning SW, social activity tracking tools & more. The disadvantage of this approach is that it is not easy to find desired information when necessary, it is more difficult to share data in contextual manner, because information is spread over several systems.
Desired Status
Organizations in this phase usually need to give their information some sort of context or centralize them completely. Therefore they need to start sharing their contacts, track communication that is easily accessible by anyone concerned (and with appropriate rights), assign tasks & check their fulfillment. If needed, users may track their time spent on projects. Sales people enter information about their prospects & sales opportunities, which is used for their performance evaluation.
What you can do about it today?
Simply sign-up to Atollon.net online or install Atollon Lagoon CRM solution on-premise and you may enter the second level in the Business Maturity Model. Atollon offers Express Implementation service, which is focused on helping companies quickly adopt basic system features. The solution may be up and running within several days with Atollon.net or a bit more with Atollon Lagoon CRM on-premise.
Level 2: Process
Current Status
Your organization covered most functional areas with several tools to support their sales, so you implemented CRM system, you are able to create & track status of projects, you are able to communicate with customers using support portal. The disadvantage is that each department deployed it's own system, therefore it is almost impossible to view customer or project lifecycle from one perspective, which may be barrier for further growth, or integration costs may be too high.
Desired Status
Organizations usually need to get all people on the same page, once they are providing some value to customer. Everyone taking care about the client should be involved from the beginning of cooperation, sales people later should not loose track on what happens with their customer, once the first project or sales finished. Implement Atollon solution to all departments, and you did half of the work. Focus on streamlining customer-centric processes, from marketing, over acquisition, deal negotiation to budgeting new projects, their execution & ongoing support. This way you directly involve any person in production / service chain to care about your client needs.
How you can get to Level 3?
Enhance Atollon Lagoon CRM with Extension features, such as Marketing, Sales Force Automation (incl. Sales Workflow features), Project Management (incl. Capacity Planning), Project Finance Management (incl. Billing), set-up Support procedures. You should also make sure you track your leads automatically using Web Leads capture. If you want to make your accountant's life easier, you may want to integrate with some Financial Accounting package. Atollon offers Business Implementation service, starting by proper requirements analysis that may try to map organization needs to Atollon's functions & features. The Business Implementation itself may take several days or weeks to implement the solution properly.
Level 3: System
Current Status
Organization processes are almost fully automated, or systems fully support each person in their attempt to provide customer some value. Your systems are connected, so you usually do not need to manually enter any data twice. Exchange of information during customer life-cycle is available to anyone, at any time. The solution provides your management with reporting tools for fast & accurate decision-making process.
Desired Status
In order to further improve, you should involve your suppliers, partners and clients in the services you provide, from the deal set-up to delivery & feedback or support. You should make sure your suppliers or external co-workers, freelancers, consultants, etc. enter the same project and share important customer and project data from the beginning (even before the project started). Similarly, your clients should be directly involved from the contract phase, over delivery to ongoing support.
What functions should you adopt to gain Level 4?
Implement Atollon's project-sharing features, connect all parties involved in the service in one solution, use unified mailbox for tracking any project communication, let your partners login to system and share any data you would like them to see, bring them to your company & act as moderator. Atollon also provides Integration & Software Development services, which may fine-tune Atollon's solution to better fit your specific requirements. We may also create new Dashboard widgets for any role entering Atollon system for you.
Level 4: Network
Current Status
Your organization listens to your customers when designing the product or service, you involve your suppliers and partners in any phase of service or product delivery, your customers can contact you 24/7, your systems are fully integrated, you may garther overview about activity of any individual, your clients, projects & financial status at any time. You frequently gather feedback from your clients on the level of provided service, so you can constantly adjust the quality of service.
Sign-up to Atollon.net today or contact us for on-premise implementation.
